INDICATORS
About the Project
DOSTYK PLAZA is a large, advanced retail and entertainment center located in the heart of Almaty. Spacious, light and airy design and world-class service create proper environment for visitors to do pleasant shopping and have comfortable rest.
DOSTYK PLAZA is a trend in the city life of Kazakhstan’s largest metropolis.
Thanks to architectural solutions developed by Benoy, a famous English architectural bureau, and large supply of shopping and leisure opportunities, DOSTYK PLAZA is among the favorite places of Almaty dwellers and a must-see for guests of the southern capital.
On weekdays
On weekends
- Galmart Supermarket represented in middle/middle+ class
- Sulpak – one of the leading electronic appliances chain in Kazakhstan
- Shops of a major Spanish retailer – Inditex (Massimo Dutti, ZARA, ZARA HOME, Oysho, Stradivarius, Pull&Bear, Bershka)
- Funky Town amusement park
- CINEMAX – No. 1 cinema in Kazakhstan in terms of box office receipts
in Dostyk Plaza
Restaurant & bar concept in Dostyk Plaza is a new place in the heart of the city with various-format and price segment food outlets.
Dostyk Plaza gets restaurants, wine rooms, bars and summer cafes in one spot.
Unique restaurant & bar concept makes Dostyk Plaza a popular place for private concerts, parties, fashion shows and agreeable pastime all through the day.
- BENOY (UK)
- Development Design Group, Inc. (USA)
- Oncüoglu+ACP (Turkey)
Commercial activities began in August, 2014.
GLA ratio
AUSS (Watcom) – automated collection, uploading and processing of each tenant sales. No manual input is a guarantee of reliable sales data with absolute accuracy.
VCS (Watcom) – internal visitor counting system. Software and hardware package consisting of gauges, network equipment and software. VCS records the number of people passed through a certain entrance for a certain period of time.
to every new partner that opens a store in Dostyk Plaza.
on lightboxes
in SMM
on advertising
cubes
Smart Plaza – Dostyk Plaza and Shymkent Plaza loyalty system.
Smart Plaza loyalty program enables accumulation of bonuses from each purchase in the shopping malls. Accumulated bonuses may be used for payment in more than 100 stores of Dostyk Plaza and Shymkent Plaza, buy tickets in Cinemax and pay for the parking space in Dostyk Plaza online.
- Possible interaction with the user base (more than 40,000 persons).
- Capture and understanding of new, loyal audience of buyers for a deeper market insight and effective marketing communications both within Smart Plaza system and for external marketing activities of brands.
- Implementation of efficient advertising tools focused on correct target audience.
- Use of advanced IT technologies for data transfer and retention.
- Granting of the best and most convenient advertising sites.
- Brand loyalty growth
- Sales personification
- Push notifications about promotions and special offers.
- Joint promotions and prize draws.
- The Shopping Mall compensates for any bonuses spent at a partner-tenant at the end of a month.
Analytical Data
rate, %
average
on weekdays and weekends
Technical Information
|
1st floor
|
2st floor
|
3st floor
|
|---|---|---|
|
1st floor
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Slab-to-slab height – approx. |
Slab-to-slab height – approx. |
Slab-to-slab height – approx. |
|
2st floor
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Clear ceiling height in boutiques – |
Clear ceiling height in boutiques – |
Slab-to-slab height – approx. |
|
3st floor
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Clear ceiling height in boutiques near stained-glass panels at the distance of |
Clear ceiling height in boutiques near stained-glass panels at the distance of |
Clear ceiling height in boutiques near stained-glass panels at the distance of |
|
1st floor
23 387 m² |
2st floor
23 991 m² |
3st floor
24 696 m² |
|---|---|---|
|
Column spacing |
Number of elevators for buyers |
Elevators for internal use |
|
General dilution and fire and smoke control ventilation |
Central heating from the town mains |
|
|
GBA
24 696 sq.m. GLA
18 281 sq.m. |
GBA
23 991 sq.m. GLA
21 001 sq.m. |
GBA
23 387 sq.m. GLA
16 874 sq.m. |
|
1st floor 24 696 m²
|
GBA
24 696 sq.m. |
GLA
18 281 sq.m. |
|
2st floor 23 991 m²
|
GBA
23 991 sq.m. |
GLA
21 001 sq.m. |
|
3st floor 23 387 m²
|
GBA
23 387 sq.m. |
GLA
16 874 sq.m. |
|
Column spacing
8,4 m |
||
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Number of elevators for buyers
2 units |
Elevators for internal use
10 units |
|
General dilution and fire and smoke control ventilation
|
Central heating from the town mains
|
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Shopping Mall is equipped with:
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|---|---|---|
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Automatic fire alarm system |
Emergency voice announcement system |
Automatic water-based fire-fighting system |
|
There are 8 fire hydrants in the Shopping Mall area (External fire-fighting water supply system) Internal fire-fighting water supply system (internal fire hose stations) We conduct regular fire safety trainings to practice the scenario with the start of all fire safety systems of Dostyk Plaza, namely: |
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Sound and voice fire announcement in English and Russian |
Supply and exhaust ventilation cut off |
Smoke exhaust system activation |
|
Emergency stop of escalators and travelators |
Revolving and sliding doors opening and locking |
Boom gates opening and locking |
|
Emergency stop of elevators with return to the first floor, doors open and locked |
|
|
When performing installation works during use of the leased premises, contractors engaged in hazardous operations in the Shopping Mall area must comply with the following safety rules and regulations:
- To appoint occupational health and safety officer (Article 202, of the Republic of Kazakhstan Labor Code No. 414-V ЗРК issued on November 23, 2015)
- Employees responsible for occupational health and safety shall regularly, at least once every three years, take training courses and pass examinations in health and safety rules and regulations in the organizations in charge for professional training, retraining and development of employees and issue of occupational health and safety certificates (Chapter 3, paragraph 21; 29 of the Rules and Time Frame of Training, Instructing and Examination in Occupational Health and Safety of Employees No. 1019 issued on December 25, 2015, hereinafter – the Rules)
- To develop and approve the occupational health and safety rules and regulations (Chapter 4, paragraphs 38, 39, 41 of the Rules)
- To keep induction training registration book, workplace health and safety training registration book and make the respective entries of the trainings held
- Should any hazardous operations be carried out in the Shopping Mall area (works at height of 1.3 m, climbing works above 5 m, etc.), employees must have high-rise services permits, and should any hot-line works be performed – electrical safety permits
- To ensure availability of personal protective equipment
- Before starting work, to take pre-job briefing with the contractor’s officer in charge for occupational health and safety
- Before starting work, to take pre-job briefing with the environment, safety, fire and health engineer of the Technical Department of RE&CG LLP with the issue of high-rise and electrical safety permits and other documents depending on the type of activities
Management Efficiency
Measures
based on the management accounts
by year
-
Goods turnover of the shopping mall -
Record of attendance of the shopping mall
|
Period
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|
| Goods turnover of the shopping mall | $ 142 096 881 | $ 157 291 129 | $ 117 183 809 | $ 167 186 144 | $ 216 929 482 | $ 271 976 018 | $ 301 980 462 |
| Record of attendance of the shopping mall | 10 436 810 | 11 463 527 | 6 846 637 | 9 033 211 | 12 058 673 | 13 730 613 | 13 944 982 |
|
Period
|
2018 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 142 096 881
|
|
Record of attendance
of the shopping mall |
10 436 810
|
|
Period
|
2019 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 157 291 129
|
|
Record of attendance
of the shopping mall |
11 463 527
|
|
Period
|
2020 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 117 183 809
|
|
Record of attendance
of the shopping mall |
6 846 637
|
|
Period
|
2021 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 167 186 144
|
|
Record of attendance
of the shopping mall |
9 033 211
|
|
Period
|
2022 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 216 929 482
|
|
Record of attendance
of the shopping mall |
12 058 673
|
|
Period
|
2023 Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 271 976 018
|
|
Record of attendance
of the shopping mall |
13 730 613
|
|
Period
|
2024* Year
|
|---|---|
|
Goods turnover
of the shopping mall |
$ 301 980 462
|
|
Record of attendance
of the shopping mall |
13 944 982
|
Due to the restrictions on fighting COVID-19 introduced in 2020, the decline in trade and attendance amounted to 25% and 40%, respectively, as compared to 2019. In 2021, it is supposed to restore mall turnover to 105% in KZT and up to 95% in USD from the level of 2019. The attendance is expected to be kept within the 2019 indicator as the most comfortable level.
-
Average check in US$
-
Conversion
|
Period
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|
| Conversion | % 61 | % 58 | % 55 | % 57 | % 58 | % 63 | % 60 |
| Average check in US$ | $ 19 | $ 20 | $ 31 | $ 32 | $ 34 | $ 31 | $ 36 |
|
Period
|
2018 Year
|
|---|---|
|
Conversion
|
61%
|
|
Average check in US$
|
$19
|
|
Period
|
2019 Year
|
|---|---|
|
Conversion
|
58%
|
|
Average check in US$
|
$20
|
|
Period
|
2020 Year
|
|---|---|
|
Conversion
|
55%
|
|
Average check in US$
|
$31
|
|
Period
|
2021 Year
|
|---|---|
|
Conversion
|
57%
|
|
Average check in US$
|
$32
|
|
Period
|
2022 Year
|
|---|---|
|
Conversion
|
58%
|
|
Average check in US$
|
$34
|
|
Period
|
2023 Year
|
|---|---|
|
Conversion
|
63%
|
|
Average check in US$
|
$31
|
|
Period
|
2024* Year
|
|---|---|
|
Conversion
|
60%
|
|
Average check in US$
|
$36
|
A significant decrease in conversion in 2020 was balanced by an increase in the average check. This change is due to the restriction of retail operations of mall tenants customarily with a low average check and high conversion such as a cinema, food court operators and entertainment centers. In 2021, the level of the average check in USD is forecasted to be within the 2019 indicator taking into account the resumption of operations of these categories of tenants.
and average weighted rate by year
-
Average weighted rate, US$
-
Occupancy of areas of the shopping mall
|
Period
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|
| Occupancy of areas of the shopping mall | % 90 | % 90 | % 89 | % 92 | % 95 | % 100 | % 100 |
| Average weighted rate, US$ | $ 441 | $ 462 | $ 312 | $ 441 | $ 458 | $ 580 | $ 598 |
|
Period
|
2018 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
90%
|
|
Average weighted rate, US$
|
$441
|
|
Period
|
2019 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
90%
|
|
Average weighted rate, US$
|
$462
|
|
Period
|
2020 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
89%
|
|
Average weighted rate, US$
|
$312
|
|
Period
|
2021 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
92%
|
|
Average weighted rate, US$
|
$441
|
|
Period
|
2022 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
95%
|
|
Average weighted rate, US$
|
$458
|
|
Period
|
2023 Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
100%
|
|
Average weighted rate, US$
|
$580
|
|
Period
|
2024* Year
|
|---|---|
|
Occupancy of areas
of the shopping mall |
100%
|
|
Average weighted rate, US$
|
$598
|
At the end of 2020, the occupancy of the mall areas was kept within 89%. In 2021, it is expected to increase the indicator to 93% due to the occupancy of the free space.
A significant decline in the average weighted rate in 2020 is related to a decline in income, due to a restriction on the mall operations during quarantine. In 2021, it is expected to restore these indicators to the level of 2019.
-
Goods turnover per m2 per month
|
Period
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|
| Goods turnover per m2 per month | $ 260 | $ 270 | $ 246 | $ 275 | $ 333 | $ 392 | $ 435 |
|
Period
|
2018 Year
|
|---|---|
|
Goods turnover
per m2 per month |
$ 260
|
|
Period
|
2019 Year
|
|
Goods turnover
per m2 per month |
$ 270
|
|
Period
|
2020 Year
|
|
Goods turnover
per m2 per month |
$ 246
|
|
Period
|
2021 Year
|
|
Goods turnover
per m2 per month |
$ 275
|
|
Period
|
2022 Year
|
|
Goods turnover
per m2 per month |
$ 333
|
|
Period
|
2023 Year
|
|
Goods turnover
per m2 per month |
$ 392
|
|
Period
|
2024* Year
|
|
Goods turnover
per m2 per month |
$ 435
|
Goods turnover per sq.m. is one of the most important indicators of the efficiency of the trading area.
A significant decline in the indicator in 2020 correlates with the decline in the total goods turnover of the mall in 2020, due to quarantine. In the first half of 2021, a smooth recovery in trade is expected against the background of partially retained restrictive measures and a full recovery is forecast by the beginning of the 4th quarter of 2021.
-
Debt ratio
|
Period
|
2017 Year
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|---|
| Debt ratio | 9.5 | 7.1 | 5.5 | 8.1 | 5.4 | 3.7 | 2,3 | 1,5 |
|
Period
|
2017 Year
|
|---|---|
|
Debt ratio
|
9.5
|
|
Period
|
2018 Year
|
|
Debt ratio
|
7.1
|
|
Period
|
2019 Year
|
|
Debt ratio
|
5.5
|
|
Period
|
2020 Year
|
|
Debt ratio
|
8.1
|
|
Period
|
2021 Year
|
|
Debt ratio
|
5.4
|
|
Period
|
2022 Year
|
|
Debt ratio
|
3.7
|
|
Period
|
2023 Year
|
|
Debt ratio
|
2,3
|
|
Period
|
2024* Year
|
|
Debt ratio
|
1,5
|
The debt ratio has historically tended to decline significantly annually through efficient loan debt management. The exception was 2020, when, due to the pandemic, for 6 months, the proceeds resulting from operating business covered current operating costs only , and the servicing of bank loans was temporarily discontinued, by receiving a delay. Starting from the 4th quarter of 2020, the company was able to resume servicing the credit facility, and in 2021 again ahead of schedule.
-
Income
-
EBIDTA margin -
OPEX level -
Expenses -
EBITDA
|
Period
|
2018 Year
|
2019 Year
|
2020 Year
|
2021 Year
|
2022 Year
|
2023 Year
|
2024* Year
|
|---|---|---|---|---|---|---|---|
| Income | $23 669 132 | $26 010 920 | $17 134 231 | $23 397 251 | $27 865 683 | $34 513 654 | $38 305 499 |
| Expense | $6 522 018 | $6 107 047 | $4 544 098 | $6 442 319 | $6 631 071 | $6 497 328 | $8 230 992 |
| EBITDA | $17 147 114 | $19 903 874 | $12 590 133 | $16 954 933 | $21 234 612 | $28 016 326 | $30 074 508 |
| EBITDA margin | 72% | 77% | 73% | 72% | 76% | 81% | 79% |
| Opex level | 28% | 23% | 27% | 28% | 24% | 19% | 21% |
|
Period
|
2018 Year
|
|---|---|
|
Income
|
$23 669 132
|
|
Expense
|
$6 522 018
|
|
EBITDA
|
$17 147 114
|
|
EBITDA margin
|
72%
|
|
Opex level
|
28%
|
|
Period
|
2019 Year
|
|---|---|
|
Income
|
$26 010 920
|
|
Expense
|
$6 107 047
|
|
EBITDA
|
$19 903 874
|
|
EBITDA margin
|
77%
|
|
Opex level
|
23%
|
|
Period
|
2020 Year
|
|---|---|
|
Income
|
$17 134 231
|
|
Expense
|
$4 544 098
|
|
EBITDA
|
$12 590 133
|
|
EBITDA margin
|
73%
|
|
Opex level
|
27%
|
|
Period
|
2021 Year
|
|---|---|
|
Income
|
$23 397 251
|
|
Expense
|
$6 442 319
|
|
EBITDA
|
$16 954 933
|
|
EBITDA margin
|
72%
|
|
Opex level
|
28%
|
|
Period
|
2022 Year
|
|---|---|
|
Income
|
$27 865 683
|
|
Expense
|
$6 631 071
|
|
EBITDA
|
$21 234 612
|
|
EBITDA margin
|
76%
|
|
Opex level
|
24%
|
|
Period
|
2023 Year
|
|---|---|
|
Income
|
$34 513 654
|
|
Expense
|
$6 497 328
|
|
EBITDA
|
$28 016 326
|
|
EBITDA margin
|
81%
|
|
Opex level
|
19%
|
|
Period
|
2024* Year
|
|---|---|
|
Income
|
$38 305 499
|
|
Expense
|
$8 230 992
|
|
EBITDA
|
$30 074 508
|
|
EBITDA margin
|
79%
|
|
Opex level
|
21%
|
The income resulting from the main operations of the company is the rental of retail space in its own real estate.
The company shows annual stable growth in operating income by 13% on the average, with the exception of 2020.
The ratio of EBITDA margin to OPEX ratio is maintained on the average as 73/27 including 2020.
The current pattern of expenditure is stable and is not subject to significant fluctuations.
To better manage the project, an annual budget and forecast are drawn up for three years in advance, followed by a monthly and quarterly variance analysis.