About the Project

DOSTYK PLAZA is a large, advanced retail and entertainment center located in the heart of Almaty. Spacious, light and airy design and world-class service create proper environment for visitors to do pleasant shopping and have comfortable rest.

DOSTYK PLAZA is a trend in the city life of Kazakhstan’s largest metropolis.

Thanks to architectural solutions developed by Benoy, a famous English architectural bureau, and large supply of shopping and leisure opportunities, DOSTYK PLAZA is among the favorite places of Almaty dwellers and a must-see for guests of the southern capital.

Our advantages

More than 530,000 persons

Primary coverage area
DOSTYK PLAZA Shopping Mall is visited by:
20-25 thousand persons a day

On weekdays

30-35 thousand persons a day

On weekends

Anchor tenants

  • Galmart Supermarket represented in middle/middle+ class
  • Sulpak – one of the leading electronic appliances chain in Kazakhstan
  • Shops of a major Spanish retailer – Inditex (Massimo Dutti, ZARA, ZARA HOME, Oysho, Stradivarius, Pull&Bear, Bershka)
  • Funky Town amusement park
  • CINEMAX – No. 1 cinema in Kazakhstan in terms of box office receipts

Restaurant & bar concept
in Dostyk Plaza

Restaurant & bar concept in Dostyk Plaza is a new place in the heart of the city with various-format and price segment food outlets.

Dostyk Plaza gets restaurants, wine rooms, bars and summer cafes in one spot.

Unique restaurant & bar concept makes Dostyk Plaza a popular place for private concerts, parties, fashion shows and agreeable pastime all through the day.

Project architects

  • BENOY (UK)
  • Development Design Group, Inc. (USA)
  • Oncüoglu+ACP (Turkey)

Commercial activities began in August, 2014.

134,000 sq.m.
GBA
57,000 sq.m.
GLA
25%
Anchor tenants to GLA ratio
8%
Cafe & restaurants to
GLA ratio

1,300 parking spaces

AUSS (Watcom) – automated collection, uploading and processing of each tenant sales. No manual input is a guarantee of reliable sales data with absolute accuracy.

VCS (Watcom) – internal visitor counting system. Software and hardware package consisting of gauges, network equipment and software. VCS records the number of people passed through a certain entrance for a certain period of time.

Marketing support is provided
to every new partner that opens a store in Dostyk Plaza.
01
Visuals
on lightboxes
Placement on lightboxes located in the underground car-park during 1 month (with the partner-approved design)
02
Targeted advertising
in SMM
Placement in social media of Dostyk Plaza – targeted advertising, budget USD 100.
03
Table talkers
Table talkers on food-court tables; placement term – 1 month (with the partner-approved design)
04
Video clip
Placement of promotional video on the Shopping Mall’s displays during 10 days (optional, if there are certain arrangements with the company)
05
Visuals
on advertising
cubes
Placement on advertising cubes during 1 month if there are vacant cubes (with the partner-approved design)

Smart Plaza

Smart Plaza – Dostyk Plaza and Shymkent Plaza loyalty system.

Smart Plaza loyalty program enables accumulation of bonuses from each purchase in the shopping malls. Accumulated bonuses may be used for payment in more than 100 stores of Dostyk Plaza and Shymkent Plaza, buy tickets in Cinemax and pay for the parking space in Dostyk Plaza online.

Advantages:
  • Possible interaction with the user base (more than 40,000 persons).
  • Capture and understanding of new, loyal audience of buyers for a deeper market insight and effective marketing communications both within Smart Plaza system and for external marketing activities of brands.
  • Implementation of efficient advertising tools focused on correct target audience.
  • Use of advanced IT technologies for data transfer and retention.
  • Granting of the best and most convenient advertising sites.
  • Brand loyalty growth
  • Sales personification
  • Push notifications about promotions and special offers.
  • Joint promotions and prize draws.
  • The Shopping Mall compensates for any bonuses spent at a partner-tenant at the end of a month.

Analytical Data

200
$ mln Total cost
60%
Buyer conversion based on 2018 figures
Daily traffic
On weekdays 4 500 - 5 000
On weekends and holidays 5 000 - 8 000 Cars per day
142
$ mln Turnover of the Shopping Mall
91%
Shopping Mall occupancy
rate, %
Turnover of Smart Plaza
KZT 2.2 bln
Share in the Shopping Mall turnover

By entrance, %

Year
average
Main entrance, %
26%
Galmart entrance, %
26%
Sulpak entrance, %
7%
Minutka entrance, %
6%
Sulpak lobby, %
6%
South entrance, %
17%
Galmart lobby, %
8%
Plaza entrance, %
4%

Attendance for 2018

Average attendance
on weekdays and weekends

Technical Information

Height by floor

1st floor

Slab-to-slab height – approx. 6,000 mm

Slab-to-slab height – approx. 4,700 mm

Slab-to-slab height – approx. 5,400 mm

2st floor

Clear ceiling height in boutiques – 4,200 mm

Clear ceiling height in boutiques – 2,900 – 3,000 mm

Slab-to-slab height – approx. 3,700 mm

3st floor

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 4,580 mm (level with the corridor ceiling height)

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 3,230 mm (level with the corridor ceiling height)

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 4,000 mm (level with the corridor ceiling height)

Area by floor

Total area of the floors is as follows
1st floor 24 696 m²
GBA
24 696 sq.m.
GLA
18 281 sq.m.
2st floor 23 991 m²
GBA
23 991 sq.m.
GLA
21 001 sq.m.
3st floor 23 387 m²
GBA
23 387 sq.m.
GLA
16 874 sq.m.
Column spacing
8,4 m
Number of elevators for buyers
2 units
Elevators for internal use
10 units
General dilution and fire and smoke control ventilation
Central heating from the town mains

Fire safety

Shopping Mall is equipped with:

Automatic fire alarm system

Emergency voice announcement system

Automatic water-based fire-fighting system

There are 8 fire hydrants in the Shopping Mall area (External fire-fighting water supply system)

Internal fire-fighting water supply system (internal fire hose stations)

We conduct regular fire safety trainings to practice the scenario with the start of all fire safety systems of Dostyk Plaza, namely:

Sound and voice fire announcement in English and Russian

Supply and exhaust ventilation cut off

Smoke exhaust system activation

Emergency stop of escalators and travelators

Revolving and sliding doors opening and locking

Boom gates opening and locking

Emergency stop of elevators with return to the first floor, doors open and locked

Safety rules

When performing installation works during use of the leased premises, contractors engaged in hazardous operations in the Shopping Mall area must comply with the following safety rules and regulations:

  • To appoint occupational health and safety officer (Article 202, of the Republic of Kazakhstan Labor Code No. 414-V ЗРК issued on November 23, 2015)
  • Employees responsible for occupational health and safety shall regularly, at least once every three years, take training courses and pass examinations in health and safety rules and regulations in the organizations in charge for professional training, retraining and development of employees and issue of occupational health and safety certificates (Chapter 3, paragraph 21; 29 of the Rules and Time Frame of Training, Instructing and Examination in Occupational Health and Safety of Employees No. 1019 issued on December 25, 2015, hereinafter – the Rules)
  • To develop and approve the occupational health and safety rules and regulations (Chapter 4, paragraphs 38, 39, 41 of the Rules)
  • To keep induction training registration book, workplace health and safety training registration book and make the respective entries of the trainings held
  • Should any hazardous operations be carried out in the Shopping Mall area (works at height of 1.3 m, climbing works above 5 m, etc.), employees must have high-rise services permits, and should any hot-line works be performed – electrical safety permits
  • To ensure availability of personal protective equipment
  • Before starting work, to take pre-job briefing with the contractor’s officer in charge for occupational health and safety
  • Before starting work, to take pre-job briefing with the environment, safety, fire and health engineer of the Technical Department of RE&CG LLP with the issue of high-rise and electrical safety permits and other documents depending on the type of activities

Management Efficiency
Measures

Dostyk Plaza performance

based on the management accounts

Turnover vs. Attendance
by year
* 2019 performance indicators are projected figures
  • Shopping Mall turnover
  • Shopping Mall attendance
Period
Year 2016
Shopping Mall turnover
$ 93 717 264
Shopping Mall attendance
6 323 567
Period
Year 2017
Shopping Mall turnover
$ 124 027 700
Shopping Mall attendance
8 747 870
Period
Year 2018
Shopping Mall turnover
$ 142 096 881
Shopping Mall attendance
10 436 810
Period
Year 2019*
Shopping Mall turnover
$ 151 759 469
Shopping Mall attendance
11 376 123

Shopping Mall attendance and turnover are important components of the project efficiency assessment. Annual growth in turnover continues the positive trend and reaches 32% in 2017 vs. 2016 and 15% in 2018 vs. 2017, while increase in attendance reaches 38% in 2017 vs. 2016 and 19% in 2018 vs. 2017.

Forecasted growth of turnover in 2019 is at least 7%, attendance – 10%.

Conversion and average purchase amount
in the Shopping Mall by year
* 2019 performance indicators are projected figures
  • Average purchase amount, USD
  • Conversion
Period
Year 2016
Conversion
51%
Average purchase amount, USD
$17,4
Period
Year 2017
Conversion
54%
Average purchase amount, USD
$18,6
Period
Year 2018
Conversion
61%
Average purchase amount, USD
$19,0
Period
Year 2019*
Conversion
64%
Average purchase amount, USD
$20,7

Conversion and average purchase amount grow from year to year, which reflects the quality of traffic attracted to the Shopping Mall.

As at 2018 year end, average purchase amount growth was 2% vs. 2017 and 9% vs. 2016.

Occupancy factor and average
weighted rental rate by year
* 2019 performance indicators are projected figures
  • Average weighted rental rate, USD
  • Shopping Mall occupancy factor
Period
Year 2016
Shopping Mall occupancy factor
75%
Average weighted rental rate, USD
$342,9
Period
Year 2017
Shopping Mall occupancy factor
83%
Average weighted rental rate, USD
$429,6
Period
Year 2018
Shopping Mall occupancy factor
90%
Average weighted rental rate, USD
$441,4
Period
Year 2019*
Shopping Mall occupancy factor
95%
Average weighted rental rate, USD
$447,5

As at 2018 year ends occupancy factor of the Shopping Mall reached 90%.

Positive trend of the average weighted rental rate reflects high-quality rotation and attraction of new brands.

As at 2018 year end, growth made 3 % vs. 2017 and 8% vs. 2016.

Turnover per sq.m per month