About the Project

DOSTYK PLAZA is a large, advanced retail and entertainment center located in the heart of Almaty. Spacious, light and airy design and world-class service create proper environment for visitors to do pleasant shopping and have comfortable rest.

DOSTYK PLAZA is a trend in the city life of Kazakhstan’s largest metropolis.

Thanks to architectural solutions developed by Benoy, a famous English architectural bureau, and large supply of shopping and leisure opportunities, DOSTYK PLAZA is among the favorite places of Almaty dwellers and a must-see for guests of the southern capital.

Our advantages

More than 530,000 persons

Primary coverage area
DOSTYK PLAZA Shopping Mall is visited by:
20-25 thousand persons a day

On weekdays

30-35 thousand persons a day

On weekends

Anchor tenants

  • Galmart Supermarket represented in middle/middle+ class
  • Sulpak – one of the leading electronic appliances chain in Kazakhstan
  • Shops of a major Spanish retailer – Inditex (Massimo Dutti, ZARA, ZARA HOME, Oysho, Stradivarius, Pull&Bear, Bershka)
  • Funky Town amusement park
  • CINEMAX – No. 1 cinema in Kazakhstan in terms of box office receipts

Restaurant & bar concept
in Dostyk Plaza

Restaurant & bar concept in Dostyk Plaza is a new place in the heart of the city with various-format and price segment food outlets.

Dostyk Plaza gets restaurants, wine rooms, bars and summer cafes in one spot.

Unique restaurant & bar concept makes Dostyk Plaza a popular place for private concerts, parties, fashion shows and agreeable pastime all through the day.

Project architects

  • BENOY (UK)
  • Development Design Group, Inc. (USA)
  • Oncüoglu+ACP (Turkey)

Commercial activities began in August, 2014.

134,000 sq.m.
GBA
57,000 sq.m.
GLA
25%
Anchor tenants to GLA ratio
8%
Cafe & restaurants to
GLA ratio

1,300 parking spaces

AUSS (Watcom) – automated collection, uploading and processing of each tenant sales. No manual input is a guarantee of reliable sales data with absolute accuracy.

VCS (Watcom) – internal visitor counting system. Software and hardware package consisting of gauges, network equipment and software. VCS records the number of people passed through a certain entrance for a certain period of time.

Marketing support is provided
to every new partner that opens a store in Dostyk Plaza.
01
Visuals
on lightboxes
Placement on lightboxes located in the underground car-park during 1 month (with the partner-approved design)
02
Targeted advertising
in SMM
Placement in social media of Dostyk Plaza – targeted advertising, budget USD 100.
03
Table talkers
Table talkers on food-court tables; placement term – 1 month (with the partner-approved design)
04
Video clip
Placement of promotional video on the Shopping Mall’s displays during 10 days (optional, if there are certain arrangements with the company)
05
Visuals
on advertising
cubes
Placement on advertising cubes during 1 month if there are vacant cubes (with the partner-approved design)

Smart Plaza

Smart Plaza – Dostyk Plaza and Shymkent Plaza loyalty system.

Smart Plaza loyalty program enables accumulation of bonuses from each purchase in the shopping malls. Accumulated bonuses may be used for payment in more than 100 stores of Dostyk Plaza and Shymkent Plaza, buy tickets in Cinemax and pay for the parking space in Dostyk Plaza online.

Advantages:
  • Possible interaction with the user base (more than 40,000 persons).
  • Capture and understanding of new, loyal audience of buyers for a deeper market insight and effective marketing communications both within Smart Plaza system and for external marketing activities of brands.
  • Implementation of efficient advertising tools focused on correct target audience.
  • Use of advanced IT technologies for data transfer and retention.
  • Granting of the best and most convenient advertising sites.
  • Brand loyalty growth
  • Sales personification
  • Push notifications about promotions and special offers.
  • Joint promotions and prize draws.
  • The Shopping Mall compensates for any bonuses spent at a partner-tenant at the end of a month.

Analytical Data

200
$ mln Total cost
55%
Buyer conversion based on 2019 figures
Daily traffic
On weekdays 4 500 - 5 000
On weekends and holidays 5 000 - 8 000 Cars per day
157
$ mln Turnover of the Shopping Mall
90%
Shopping Mall occupancy
rate, %
Turnover of Smart Plaza
KZT 8.8 bln
Share in the Shopping Mall turnover

By entrance, %

Year
average
Plaza entrance в %
4%
Galmart lobby в %
8%
South entrance в %
17%
Sulpak lobby в %
6%
Minutka entrance в %
%
Sulpak entrance в %
7%
Galmart entrance в %
26%
Main entrance в %
26%

Attendance for 2020

Average attendance
on weekdays and weekends

Technical Information

Height by floor

1st floor

Slab-to-slab height – approx. 6,000 mm

Slab-to-slab height – approx. 4,700 mm

Slab-to-slab height – approx. 5,400 mm

2st floor

Clear ceiling height in boutiques – 4,200 mm

Clear ceiling height in boutiques – 2,900 – 3,000 mm

Slab-to-slab height – approx. 3,700 mm

3st floor

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 4,580 mm (level with the corridor ceiling height)

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 3,230 mm (level with the corridor ceiling height)

Clear ceiling height in boutiques near stained-glass panels at the distance of 1-1.5 m – 4,000 mm (level with the corridor ceiling height)

Area by floor

Total area of the floors is as follows
1st floor 24 696 m²
GBA
24 696 sq.m.
GLA
18 281 sq.m.
2st floor 23 991 m²
GBA
23 991 sq.m.
GLA
21 001 sq.m.
3st floor 23 387 m²
GBA
23 387 sq.m.
GLA
16 874 sq.m.
Column spacing
8,4 m
Number of elevators for buyers
2 units
Elevators for internal use
10 units
General dilution and fire and smoke control ventilation
Central heating from the town mains

Fire safety

Shopping Mall is equipped with:

Automatic fire alarm system

Emergency voice announcement system

Automatic water-based fire-fighting system

There are 8 fire hydrants in the Shopping Mall area (External fire-fighting water supply system)

Internal fire-fighting water supply system (internal fire hose stations)

We conduct regular fire safety trainings to practice the scenario with the start of all fire safety systems of Dostyk Plaza, namely:

Sound and voice fire announcement in English and Russian

Supply and exhaust ventilation cut off

Smoke exhaust system activation

Emergency stop of escalators and travelators

Revolving and sliding doors opening and locking

Boom gates opening and locking

Emergency stop of elevators with return to the first floor, doors open and locked

Safety rules

When performing installation works during use of the leased premises, contractors engaged in hazardous operations in the Shopping Mall area must comply with the following safety rules and regulations:

  • To appoint occupational health and safety officer (Article 202, of the Republic of Kazakhstan Labor Code No. 414-V ЗРК issued on November 23, 2015)
  • Employees responsible for occupational health and safety shall regularly, at least once every three years, take training courses and pass examinations in health and safety rules and regulations in the organizations in charge for professional training, retraining and development of employees and issue of occupational health and safety certificates (Chapter 3, paragraph 21; 29 of the Rules and Time Frame of Training, Instructing and Examination in Occupational Health and Safety of Employees No. 1019 issued on December 25, 2015, hereinafter – the Rules)
  • To develop and approve the occupational health and safety rules and regulations (Chapter 4, paragraphs 38, 39, 41 of the Rules)
  • To keep induction training registration book, workplace health and safety training registration book and make the respective entries of the trainings held
  • Should any hazardous operations be carried out in the Shopping Mall area (works at height of 1.3 m, climbing works above 5 m, etc.), employees must have high-rise services permits, and should any hot-line works be performed – electrical safety permits
  • To ensure availability of personal protective equipment
  • Before starting work, to take pre-job briefing with the contractor’s officer in charge for occupational health and safety
  • Before starting work, to take pre-job briefing with the environment, safety, fire and health engineer of the Technical Department of RE&CG LLP with the issue of high-rise and electrical safety permits and other documents depending on the type of activities

Management Efficiency
Measures

Dostyk Plaza performance

based on the management accounts

Goods turnover vs Attendance of the shopping mall
by year
* Indicators of 2021 reflect the predicted values
  • Goods turnover of the shopping mall
  • Record of attendance of the shopping mall
Period
2016 Year
Goods turnover
of the shopping mall
$ 93 717 264
Record of attendance
of the shopping mall
6 323 567
Period
2017 Year
Goods turnover
of the shopping mall
$ 124 027 700
Record of attendance
of the shopping mall
8 747 870
Period
2018 Year
Goods turnover
of the shopping mall
$ 142 096 881
Record of attendance
of the shopping mall
10 436 810
Period
2019 Year
Goods turnover
of the shopping mall
$ 157 291 129
Record of attendance
of the shopping mall
11 463 527
Period
2020 Year
Goods turnover
of the shopping mall
$ 117 183 809
Record of attendance
of the shopping mall
6 846 637
Period
2021* Year
Goods turnover
of the shopping mall
$ 149 435 779
Record of attendance
of the shopping mall
11 507 692

Due to the restrictions on fighting COVID-19 introduced in 2020, the decline in trade and attendance amounted to 25% and 40%, respectively, as compared to 2019. In 2021, it is supposed to restore mall turnover to 105% in KZT and up to 95% in USD from the level of 2019. The attendance is expected to be kept within the 2019 indicator as the most comfortable level.

Conversion and average check by year
* Indicators of 2021 reflect the predicted values
  • Average check in US$
  • Conversion
Period
2016 Year
Conversion
51%
Average check in US$
$17
Period
2017 Year
Conversion
54%
Average check in US$
$19
Period
2018 Year
Conversion
61%
Average check in US$
$19
Period
2019 Year
Conversion
58%
Average check in US$
$20
Period
2020 Year
Conversion
55%
Average check in US$
$31
Period
2021* Year
Conversion
61%
Average check in US$
$21

A significant decrease in conversion in 2020 was balanced by an increase in the average check. This change is due to the restriction of retail operations of mall tenants customarily with a low average check and high conversion such as a cinema, food court operators and entertainment centers. In 2021, the level of the average check in USD is forecasted to be within the 2019 indicator taking into account the resumption of operations of these categories of tenants.

Occupancy of areas of the shopping mall
and average weighted rate by year
* Indicators of 2021 reflect the predicted values
  • Average weighted rate, US$
  • Occupancy of areas of the shopping mall
Period
2016 Year
Occupancy of areas
of the shopping mall
75%
Average weighted rate, US$
$343
Period
2017 Year
Occupancy of areas
of the shopping mall
83%
Average weighted rate, US$
$430
Period
2018 Year
Occupancy of areas
of the shopping mall
90%
Average weighted rate, US$
$441
Period
2019 Year
Occupancy of areas
of the shopping mall
90%
Average weighted rate, US$
$462
Period
2020 Year
Occupancy of areas
of the shopping mall
89%
Average weighted rate, US$
$312
Period
2021* Year
Occupancy of areas
of the shopping mall
93%
Average weighted rate, US$
$459

At the end of 2020, the occupancy of the mall areas was kept within 89%. In 2021, it is expected to increase the indicator to 93% due to the occupancy of the free space.

A significant decline in the average weighted rate in 2020 is related to a decline in income, due to a restriction on the mall operations during quarantine. In 2021, it is expected to restore these indicators to the level of 2019.

Goods turnover per m2 per month
* Indicators of 2021 reflect the predicted values
  • Goods turnover per m2 per month
Period
2016 Year
Goods turnover
per m2 per month
$ 213
Period
2017 Year
Goods turnover
per m2 per month
$ 257
Period
2018 Year
Goods turnover
per m2 per month
$ 260
Period
2019 Year
Goods turnover
per m2 per month
$ 270
Period
2020 Year
Goods turnover
per m2 per month
$ 246
Period
2021* Year
Goods turnover
per m2 per month
$ 250

Goods turnover per sq.m. is one of the most important indicators of the efficiency of the trading area.

A significant decline in the indicator in 2020 correlates with the decline in the total goods turnover of the mall in 2020, due to quarantine. In the first half of 2021, a smooth recovery in trade is expected against the background of partially retained restrictive measures and a full recovery is forecast by the beginning of the 4th quarter of 2021.

Debt ratio
* Indicators of 2021 reflect the predicted values
  • Debt ratio
Period
2016 Year
Debt ratio
9.8
Period
2017 Year
Debt ratio
9.5
Period
2018 Year
Debt ratio
7.1
Period
2019 Year
Debt ratio
5.5
Period
2020 Year
Debt ratio
8.1
Period
2021* Year
Debt ratio
5.3

The debt ratio has historically tended to decline significantly annually through efficient loan debt management. The exception was 2020, when, due to the pandemic, for 6 months, the proceeds resulting from operating business covered current operating costs only , and the servicing of bank loans was temporarily discontinued, by receiving a delay. Starting from the 4th quarter of 2020, the company was able to resume servicing the credit facility, and in 2021 again ahead of schedule.

Financial data of DOSTYK PLAZA
* Indicators of 2021 reflect the predicted values
  • Income
  • EBIDTA margin
  • OPEX level
  • Expenses
  • EBITDA
Period
2016 Year
Income
$17 181 137
Expense
$5 591 858
EBITDA
$11 589 279
EBITDA margin
67%
Opex level
33%
Period
2017 Year
Income
$20 391 286
Expense
$6 706 227
EBITDA
$13 685 059
EBITDA margin
67%
Opex level
33%
Period
2018 Year
Income
$23 669 132
Expense
$6 522 018
EBITDA
$17 147 114
EBITDA margin
72%
Opex level
28%
Period
2019 Year
Income
$26 010 920
Expense
$6 107 047
EBITDA
$19 903 874
EBITDA margin
77%
Opex level
23%
Period
2020 Year
Income
$17 134 231
Expense
$4 544 098
EBITDA
$12 590 133
EBITDA margin
73%
Opex level
27%
Period
2021* Year
Income
$24 639 250
Expense
$6 570 098
EBITDA
$18 069 152
EBITDA margin
73%
Opex level
27%

The income resulting from the main operations of the company is the rental of retail space in its own real estate.

The company shows annual stable growth in operating income by 13% on the average, with the exception of 2020.

The ratio of EBITDA margin to OPEX ratio is maintained on the average as 73/27 including 2020.

The current pattern of expenditure is stable and is not subject to significant fluctuations.

To better manage the project, an annual budget and forecast are drawn up for three years in advance, followed by a monthly and quarterly variance analysis.